Baby boomers have long influenced the markets from baby foods to the current deluge of products for senior citizens. As the baby boomers have aged, there has been a great deal of emphasis placed on the importance of staying fit. They do not want to get old, but that is inevitable. They do want to keep in good shape as long as possible and are willing to buy the products to help them do so. Along with this has come a big influx of health and wellness products into the market place.
Such products in the health and nutrition field have become a huge part of the network marketing industry. Network marketing is now the preferred name for the long established model of Multi-level Marketing or MLM, an industry where distributors or consultants sign up and get paid on the efforts of others as they sign people up under them. A wide variety of products has been marketed in this fashion for many years, from the early days of the giants such as Amway and Shaklee to the present day when new companies start up on a regular basis.
One product being sold in increasing numbers in this industry is the liquid nutritional supplement. Dozens of different companies produce and sell similar products. They all claim health benefits as well as a way to earn money.
Senior citizens, in increasing numbers, are finding that it is necessary to supplement their retirement savings and/or social security. Most are unable to continue with the lifestyles to which they had become accustomed. It becomes essential to scale back and cut expenses. Many are turning to home based businesses as a means to earn a little extra money to make ends meet. Although most MLM companies offer the hope and possibility of great wealth, most seniors are not looking to break the bank. They simply desire to earn a little extra money.
As health and wellness expenditures are expected to grow into the trillions of dollars, the liquid nutritional supplements are in high demand and are gaining in popularity. They are sold in drug stores, grocery stores, and warehouse stores at discounted prices. Some people will still sign up with network marketing companies and buy their products at inflated prices because of the possibility of earning money in the process.
If a person likes the products, feels they are beneficial for his/her health, and does not mind spending the extra money, network marketing may be the way to go. It should be realized, however, that this can be a difficult business which has a high failure rate. It can work out as a lucrative business, but it takes a lot of work and some luck to find success in network marketing.