Seldom does a designer brand come from nowhere to “must have” status in such a short space of time as Radley have.
Radley bags are now the highest selling designer bag in the U.K. and yet the first bag was only created in 1998 !
Ms. Lowell Harder started selling bags on Camden Market, London. She designed her own bags and had them manufactured in India. Her designs caught the attention of the John Lewis retail chain but without financial backing Ms. Harder knew she would struggle to fund the venture. She agreed to let her company be taken over by Tula which then gave her the freedom to concentrate solely on designing bags.
It was at this point that she started designing bags under the Radley name however things did not start well. Retailers didn’t appreciate her colourful designs and wanted her to design something more subdued and more commercial. Harder refused and continued to designs that appealed to her own sense of style and fun. The colourful bags soon started attracting a very loyal following. As a self confessed dog lover Lowell started putting cut out images of a Scottish Terrier on her bags and the public loved them! Every Radley bag and accessory created since now has the famous Scottie logo on it.
The dog appears prominently on the Radley signature bag collection and is often part of the scene itself.
The Radley ethos of fun and practicality have earned the brand thousands of fans including celebrities such as Myleene Klass, Natasha Bedingfield and Cameron Diaz.
Radley insist they are not a “fashion led” brand and the only trend they do follow are seasonal colours. The Radley ethos is to make bags not for fashion